What is it about a sale, or the concept of getting a bargain that motivates us as humans to pull out our wallet and buy things, sometimes even buying things we don’t actually need, nor ever will need?
There must be a science to it, otherwise years of infocommercial broadcasts have just been a waste of time and money. But if they didn’t work, people would stop advertising through them.
This idea comes about after I just spent $55 on SD memory cards on eBay, that I kinda needed, but they weren’t a burning desire to have. I just noticed recently that I was low on cards, and after shooting more video, I thought it best to get some higher capacity ones. But the only real reason I fokes out the cash today, other than any other day was eBay is having a “hump month” sale and have been running the 20% coupon code CLICK20. So I managed to save a few pound.
I’m all for saving money, but I found my actions leading upto the purchase interesting. I looked around for other things that I may or may of have wanted to buy. Looking at pages of items, that I didn’t need. If I needed them, I would have probably already gone and brought them.
The list was a little odd, but it went something like this:
Ooo lets just check out drones, Kogan has a DJI with 20% off, that’s cool. What about an Xrite colour calibrator? Nope no one has one of those. A new camera body that shots 4K could be nice.
Then I had a look at GoPro mounts to HDMI cables. Just lots of cheap little things that I’d be saving at most $1 on.
The time, is possibly better spent actually working on a project, or resting, or hanging out and playing with friends.
Maybe I need a new rule, no hunting though sales, unless I can make back the time I spent, in the savings.